From 28 to 31 January 2022 the new umbrella-brand THEMEDNEW created within the FASHION RESTART initiative of the TEX-MED ALLIANCES project participated in the ATHENS FASHION TRADE SHOW (AFTS) in Athens.

AFTS is the largest fashion exhibition in Greece and the Balkans and was the first opportunity to promote the new brand THEMEDNEW in a big trade show.

Due to travel restrictions from the pandemic, in the THEMEDNEW booth, only Greek companies participated in the exhibition.

In a booth of ​​30 sqm participated with natural products 2 Greek companies. Konstantinos Tsigaros (member of THEMEDNEW) and the company TSIAKIRIS SILK HOUSE.

The other companies of THEMEDNEW were shown through a video prepared by SEPEE with members’ clothes pictures, the Manifesto, the website, and other information material. 

The initial goal of promoting the new brand THEMEDNEW  to a real trade fair exceeded all expectations. The stand attracted the interest of many shops and fashion companies.

More than 150 trade visitors entered the THEMEDNEW stand during the exhibition and were informed about the new brand. 74 B to B meetings were held with interested trade stores. The two companies received a total of 33 new orders from Greece, Cyprus, and Lebanon. 11 companies were informed about the conditions of their participation in the new brand.

The 100 THEMEDNEW cards were sold out!

The products with the new brand THEMEDNEW are being placed in many Greek cities (Athens, Thessaloniki) , touristic islands (Mykonos, Santorini, Crete, Rhodes, Kea, etc), resort hotels and abroad.

The most interesting result is the demand of the stores for the promotion of the new brand THEMEDNEW in their stores.

We really thank the executives of SEPEE (Theofilos Aslanidis & Takis Lybereas) for producing this report, which is proof of the success of THEMEDNEW.